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Privacy Policy

1. General Information

The protection of your personal data is our top priority. In this privacy policy, we explain which data we collect, how we use it, and your rights.

2. Scope of application

This privacy policy applies to the use of the website www.emtrading.de, as well as all associated online services, features, and functions provided by EMTrading GmbH. It does not apply to websites of other providers linked on our site. We are not responsible for the content or privacy practices of these external websites. Please refer to the respective privacy policies of these providers.

3. Responsible Entity

EMTrading GmbH
Malvenstieg 18 b
22175 Hamburg
(+49) 40 28789833
info@emtrading.de

4. Automated Data Collection and Processing by the Browser

When you access our website, our server automatically collects and stores information transmitted by your browser. This includes:
– Your IP address
– Date and time of the request
– Time zone difference from Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access status/HTTP status code
– Amount of data transferred
– Website from which the request originates
– Browser type and version
– Operating system and its interface
This data is processed to ensure the stability and security of our website (Art. 6 para. 1 lit. f GDPR).

5. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyze website usage.
– Processed data: IP address, usage behavior, device type, duration of stay, geographic origin.
– Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR).
– Data transfer: Data may be transferred to the USA.
For more information, please refer to Google’s privacy policy.

6. Google Ads

We use Google Ads to display ads tailored to your interests.
– Processed data: Interactions with ads, visited pages, IP address, search queries.
– Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR).
– Purpose: Optimization of advertising campaigns.
For more information, please refer to Google’s privacy policy.

7. Facebook Remarketing

Our website uses remarketing tags from the Facebook social network, provided by Meta Platforms Ireland Limited.
– Processed data: Visited pages, IP address, browser information.
– Purpose: Displaying interest-based ads on Facebook.
– Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR).
For more information, please refer to Facebook’s privacy policy.

8. LinkedIn Insights

We use LinkedIn Insights to understand user behavior and optimize advertising campaigns.
– Processed data: LinkedIn user ID, device data, IP address.
– Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR).
For more details, refer to LinkedIn’s privacy policy.

9. Collection and Processing of Voluntarily Submitted Data

If you actively provide us with data (e.g., via contact form, email, or during an order), we process this data solely for the respective purpose.
– Processed data: Name, email address, phone number, address data.
– Legal basis: Contract fulfillment (Art. 6 para. 1 lit. b GDPR) or consent (Art. 6 para. 1 lit. a GDPR).

10. Cookies

Our website uses cookies to provide you with an optimal user experience and enable certain functionalities. Cookies are small text files stored on your device. Below, we explain the types of cookies we use and how you can manage your cookie settings.

a) Types of Cookies

  1. Essential Cookies
    These cookies are necessary for the website to function and for providing services you request (e.g., login, shopping cart functionality).
    • Purpose: Ensuring core functionalities.
    • Legal Basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR).
  2. Functional Cookies
    These cookies store your preferences, such as language settings or login data, to make your experience more convenient.
    • Purpose: Improving user-friendliness.
    • Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
  3. Analytics and Statistics Cookies
    These cookies allow us to collect information about how you use our website, enabling us to improve its performance and offerings.
    • Purpose: Analyzing user behavior.
    • Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
  4. Marketing and Tracking Cookies
    These cookies are used to display personalized content and advertisements.
    • Purpose: Displaying relevant advertisements based on your usage behavior.
    • Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
b) Managing Cookies

When you first visit our website, you will be informed about the use of cookies via a cookie banner. Here, you can specify your preferences and decide which types of cookies you would like to allow.

You can change your cookie settings or delete cookies that have already been set at any time. This can be done through your browser settings or via our cookie manager.

c) Third-Party Cookies

Our website may include cookies from third parties such as Google, Facebook, or LinkedIn to provide services like analytics, advertising, or social media integrations. For more information, please refer to the privacy policies of these providers:

·       Google Analytics Cookies: Privacy Policy of Google

·       Facebook Remarketing Cookies: Privacy Policy of Facebook

·       LinkedIn Insights Cookies: Privacy Policy of LinkedIn

d) Storage Duration of Cookies

The storage duration varies depending on the type of cookie:

·       Session Cookies: These are deleted after closing your browser.

·       Persistent Cookies: These remain on your device until they expire or are deleted by you.

 

11. Social Networks

Our website contains links to social networks (e.g., Facebook, LinkedIn). When you click these links, you are redirected to the respective platforms. Please note that their own privacy policies apply.

12. Retention Period

We store your personal data only as long as necessary for the respective purposes.
– Traffic data: Anonymized after 7 days.
– Contact inquiries: Deleted once the inquiry is processed unless legally required otherwise.
– Invoice data: Retained for 10 years as per tax regulations.

13. Your Rights

You have the following rights regarding your data:
1. Right to access your stored data (Art. 15 GDPR).
2. Right to rectification of incorrect data (Art. 16 GDPR).
3. Right to erasure of your data (Art. 17 GDPR).
4. Right to restriction of processing (Art. 18 GDPR).
5. Right to object to data processing (Art. 21 GDPR).
6. Right to withdraw consent (Art. 7 para. 3 GDPR).
7. Right to data portability (Art. 20 GDPR).
To exercise these rights, please contact us via email or post.

14. Changes to the Privacy Policy

We reserve the right to amend this privacy policy to reflect changes in legal or technical conditions. Last updated: 25.11.2024.